SafeHue | Cuisinart

PROBLEM

Colourblind individuals have a harder time with cooking meat due to unreliable visual cues.

People don't like tech that separates them from others or brings attention to their differences.

INSIGHT

A knife that uses temperature to warn a user if their meat could be undercooked.

IDEA

ART DIRECTOR: STEPHANIE HUTCHINSON-RODGERS

COPYWRITER: MACEY MILLER