Doordash Punishment Perks

PROBLEM

When teens are grounded, they lose their freedom and independence. This loss of control leads to a deeper hunger to make their own choices.

Teens have an even stronger desire for personal control and escape when they are grounded and feeling restricted.

INSIGHT

DoorDash uses Life360 and parental control apps to track teens’ phone movement. If a teen hasn’t moved more than 50 meters outside school hours, the app assumes they’re grounded and unlocks a discount after verifying their age.

IDEA

ART DIRECTOR: STEPHANIE HUTCHINSON-RODGERS

COPYWRITER: MACEY MILLER