Dirty Little Secret | Oxiclean

PROBLEM

Many people still lack menstrual products due to stigma, cost, and cultural barriers. The goal is to provide a discreet, safe, and accessible way to get these essentials to those who need them.

Many people stain or ruin their clothes and bedding because they don’t have access to proper period products. OxiClean is already something many households buy regularly. It has consistent distribution and a broad retail presence.

INSIGHT

OxiClean partners with Menstrual brands and becomes a “delivery vehicle” for period products. People can order OxiClean and discreetly receive tampons/pads inside the box.

IDEA

CREATIVE DIRECTOR: MADELEINE KOSJER

CREATIVE DIRECTOR: MACEY MILLER