Subway After Dark

★ Shortlist | Young Ones Student Awards 2025 | Integrated - Digital

PROBLEM

Subway needs to increase its afternoon and late-night traffic. These are the hours when cravings shift, and other fast food brands take over.

Late at night, people shift into a different mindset. They explore unusual corners of the internet and engage with content that feels bold, playful, and unexpected.

INSIGHT

We created an OnlyFans for Subway that teases “foot content” to the highly active foot fetish community. Instead, viewers discover seductive footlong cookie content and can unlock a digital coupon, turning curiosity into a real store visit

IDEA

ART DIRECTOR: STEPHANIE HUTCHINSON-RODGERS

COPYWRITER: MACEY MILLER